Subject-experts and leaders such as on-site managers, engineers, police personnel, program managers and social workers, can be asked to do a planned or impromptu media interview. This can feel overwhelming for even the most confident person. Common fears and concerns centre on knowing how much to say, saying the wrong thing, being misquoted, and staying on message in the face of aggressive questioning and angry citizens. Participants learn eight media interview techniques and best practices. Whether the camera is rolling, the microphone or recorder is on; or the reporter’s pen is tapping, participants learn to stay focused on their messaging and lead the conversation. Participants learn tools and techniques to feel confident and apply them to on-camera interviews with immediate feedback.
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