Integrated Marketing

Being able to understand your market, the people who buy your products or use your services is as important as having products or services. Be able to analyzie consumer segmentation, psychographics and demographics to make informed decisions. Learn how to select and engage in multi-channel marketing, assess emerging trends and interact effectively on social media platforms with real-time impacts. Learn the five stages of a campaign and how to write effective media briefs and creative briefs.

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