MUSSIO LA GRASSA COMMUNICATION COURSES
Business Case Development
Taking an idea from the concept stage through to reality underpins the value of a business case. MLEK uses its proprietary three-step process with nine steps to guide you through successfully developing, writing and delivering on a business case to achieve corporate goals and outcomes. Learn necessary thinking strategies, rigorous analysis techniques, scenario building, writing the executive summary and recommendations and more. Be able to synthesize complex information into a logical sequence using plain language to gain buy-in, create transparency and demonstrate accountability.
Being able to write clear, accurate and effective business documents contributes to good, timely decision-making. Staff at all levels need good business communications skills to keep an organization well-oiled and productive. Be able to reach multiple audiences using data and visuals in reports, business cases, financial documents, proposals and white papers. Learn how to prepare oral presentations to maximize key messages to achieve understanding and corporate alignment is a modern core skill in any organization.
Have you ever received a work email that you received and said, “What does that mean?” Or memos or lists that were just plain confusing? Banish misunderstanding with our Clear Writing workshop. Clear communication is an essential business practice, both internally and externally. Clear writing facilitates not only quick and efficient decision-making but good client relations. As such, clear writing can impact the bottom line. In this engaging workshop, participants will learn the principles of plain language and how they work to make writing clearer. With hands-on guidance, participants will practise strategies to help them write what they mean to say and be easily understood.
Editing and Proofreading
Your credibility is often reflected in the credibility of your work. Spelling, grammar, and unintended messages are more than distractions – they compromise you and the credibility of your abilities. Sometimes we are caught up in what we want to say that we forget that how we say it is equally important. Learn the four C’s of editing – correctness, clarity, conciseness and consistency – and how to proofread your own work. Also, learn the best practices for on-line editing.
Presenting evidence without bias, opinion or perspective is a learned skill. Being able to write impartial evidence-based content requires being able to discern the difference between writing the facts and spinning the edges of fact into fiction. Investigators, officers, inspectors, compliance personnel, standards examiners among others learn to transition for using jargon, dense specialized language into using plain language that maintains accuracy without compromising complexity. Being able to recognize editorialized content and learn techniques to avoid editorializing is key to evidence-based writing.
Being able to understand your market, the people who buy your products or use your services is as important as having products or services. Be able to analyzie consumer segmentation, psychographics and demographics to make informed decisions. Learn how to select and engage in multi-channel marketing, assess emerging trends and interact effectively on social media platforms with real-time impacts. Learn the five stages of a campaign and how to write effective media briefs and creative briefs.
Knowing how to discern an issue in a circumstance gives you a leadership role in managing the issue. Being able to align the issue with your organization’s mandate gives you insight into understanding your role and responsibility in the circumstance. Learn best practices for anticipating and managing issues. Learn the path of an issue from “engagement to crisis” and how to recognize when and how to avoid a crisis.
Knowing what is right and wrong is different than doing what is right and wrong. Understanding the short and long-term consequences of leadership ethics during decision-making can make the difference between success and failure.
Subject-experts and leaders such as on-site managers, engineers, police personnel, program managers and social workers, can be asked to do a planned or impromptu media interview. This can feel overwhelming for even the most confident person. Common fears and concerns centre on knowing how much to say, saying the wrong thing, being misquoted, and staying on message in the face of aggressive questioning and angry citizens. Participants learn eight media interview techniques and best practices. Whether the camera is rolling, the microphone or recorder is on; or the reporter’s pen is tapping, participants learn to stay focused on their messaging and lead the conversation. Participants learn tools and techniques to feel confident and apply them to on-camera interviews with immediate feedback.
Preparing and presenting to small or large groups can be daunting. Removing the “nice-to-know” from the “need-to-know” information for each audience, including one-on-one presentations can make or break a program, product or service initiative or decision. Gain confidence by learning to project comfortably. Learn techniques for designing your presentations so they are engaging and informative. Learn to deliver short, to-the-point presentations that are visually appealing, sensitive and audience-friendly.
Reports synthesize complex information and communicate it in an organized, easy-to-understand, timely manner. More is less. Participants learn essential tools for demonstrating knowledge, accountability, analysis, finances, actions and decision points in reports. But is anyone reading your report? Different internal and external audiences require different reports to achieve different communications and corporate objectives. Whether a compliance report or progress report, this interactive workshop helps participants identify what is needed, how to structure it and how to write it simply, succinctly and effectively. They learn and apply best practices, including the principles of clear writing.
An organization’s reputation is a vital asset, but one that can be challenging to understand and manage. Numerous factors, (learn more)
such as products, service, values, process, trust, and goodwill, contribute to how an organization is perceived. Unfortunately, none of these factors are static. Our workshop helps you understand their interplay and how they apply to your company. We show you how to understand and measure reputation, who the key players in your company are, and how to identify and ward off threats. What people believe about your company matters: it drives the organization’s performance, and it should drive its activities.
Having situational acumen combined with the skills and foresight to tailor engaging speeches is the job of a speechwriter. No easy feat but well worth the effort when the speaker delivers the speech to enthusiastic applause. Participants learn tools, techniques and best practices for writing speeches. They practice messaging, speechwriting skills, thinking strategies and a methodology for keeping speechwriting fresh – with or without input from the speaker.
Stakeholder and Public Engagement
Having engaged stakeholders and the public is essential for success in any organization or company. Being able to design a stakeholder and public engagement plan is the first step strategic engagement. Being able to establish and maintain these relationships is where organizations and companies need a complete set of professional engagement skills. Once these relationships are firmly in place learn a seven-step strategy for long-term positive stakeholder and public management.
Learn to communicate the heart of your message in two minutes or less. Be able to synthesize your main point in one sentence. These are key skills for communication amongst and between staff to keep accurate, clear, timely information flowing throughout an organization. Understand, learn and apply fundamental skills and strategies for effective two-minute briefings.
Writing Effective Briefing Materials
Leadership teams including ministers, senior executives, deputy ministers, and managers are required to respond quickly and effectively to complex and ever-changing issues – both internally and externally. Briefing materials provide a structured effective way to funnel information in a consistent, responsible format that identifies key messages. The briefing note synthesizes all the information and considerations the decision maker needs to be aware of when communicating. The ideal briefing note is succinct and easy to understand. Participants examine various types of briefing notes, elements of responsibility, accountability and liability, formatting and structure, and the required writing skills for each part of a note. Participants engage in a variety of learning activities and apply a variety of skills and strategies to prepare and deliver clear, concise briefing notes that can be used effectively by senior leaders.